From idea to prototype in 5 weeks.
I was brought into this project to help taking a new idea off the whiteboard: a mobile app for patrons to find, book, and interact with venues. The idea was promising but they needed something tangible, and quick. More than pixel pushing. It was about building something lean enough to test, and strong enough to believe in.
Challenge
Moving quick from idea to proof of concept.
Luna, the proposed name of a new app, was still just a name.
The iDU team had a vision and needed to make it tangible. They wanted something concrete to put in front of users, clients, developers and investors, not a pitch deck, but an interactive prototype that could actually showcase what the product would become.
I then helped to lead the project, facilitating creative direction, and managing delivery, while supporting a base level designer to translate stakeholders early ideas into a polished proof of concept.
Process
Aligning on strategy, audiences and brand foundations.
We started by aligning with founders on why Luna exists, who was it for, and what problems would it solve.
Through facilitated workshops and collaborative sessions, we defined with iDU a 3 years plan, key audiences, competitive landscape, and brand personality traits.
We explored visual territories through psychology-driven moodboards, narrowed to one brand direction, and then shifted focus to user flows and wireframes, all making sure iDU team where engaging and steering every step of the journey.
Solution
Rapid prototyping and brand system in action.
Each week, we stacked momentum with iDU team. Paper sketches became low-fi prototypes. Then mid-fi flows. to finally turning into a high-fidelity, mobile-first prototype, fully interactive and on brand, ready to put in front of users, developers and investors.
A Minimum Viable Brand (MVB) was also created with guidelines, including logo variations, colour schemes, font systems, and iconography, just enough for Luna to feel real.
We also tested flows through Maze, fine-tuning each prototype iteration based on real feedback, and packaged everything together to enable iDU evolve the project going forward.
Results
A branded proof of concept ready in just 5 weeks.
The Luna app went from an internal idea to a high-fidelity prototype and visual brand in just a few weeks, ready for user testing, investment conversations and development stage.
At the end, iDU had a clear, lightweight product concept that could be confidently used to showcase features, attract funding, and guide the development stage.
Takeaways
Proof of concept sprints.
In just five weeks, it’s possible to turn an early idea into something tangible, a solution strong enough that teams can confidently showcase, test, and build on.
Adopting the agile delivery cadence kept us moving with purpose, and the consistent level of collaboration made feedback loops fast and effective.
Also, a Minimum Viable Brand approach pays off. Instead of crafting a full brand system, we created a solid visual identity foundation that sustained product personality, consistency and scalability. In the exact size to start conversations, validate the concept and guide further developments.